Thursday, March 17, 2005
SEO for local sites
Companies servicing a specific geography are, by and large, not taking full advantage of the Internet. Recently I needed some renovation work done at home and went to the Internet to find a contractor. It was a very frustrating process. I could not find one contractor, of the type I needed, that serviced my city.
There are distinct advantages for companies, think contractors and the like, to optimize for the city they serve. If for no other reason than they may be the only one doing so in their city!
I'm sure this will change over time as more companies use the Internet to market their services. Your local plumber may not have a website today, but he will.
