Monday, February 28, 2005
Corporate Blogs, why you should have one.
If you are reading this then you already know what a blog is. If this is the first blog you have visited I'll give you a quick run down of a blog.
Blog is short for web-log. As with most things Internet it was shortened to blog. Blogs have been popular amongst the digerati for a couple few years now. Why people have blogs are as varied as there are people with blogs. I started my first blog as a way to keep relatives up-to-date on my eldest's activities. That's one of the beautiful things about blogs, it is almost like an online diary. Some personal blogs are very much an online diary. Most present the author's perspective on particular subject, it is this feature that is most advantageous for corporations.
By creating a blog a corporation opens up a communication channel directly to it's intended audience. Think of a blog as a newsletter, bulletin board and calendar all in one. Here is an example of a corporate blog for LogiSense.
